What are Recommended Events?

Recommended events are not sent automatically. They are events that are built-in to Google Analytics 4 (GA4) but need additional javascript to implement. There is further custom javascript needed when using recommended events with Webflow CMS.

Recommended events are for common measurement scenarios that require additional context in order to be meaningful. If someone views one of your items, we want to tell Google Analytics about it. How does Google know which product was viewed and all of the important statistics around it. Because they require additional context, they are not automatically sent by the global site tag.

Google provides recommended events for ecommerce sites specifically. These events include product impressions measurement, events for payment, refund, promotions, events that are associated with the shopping cart, and more.

The below events are the ecommerce-related recommended events from Google:

view_item_list

view_item

select_item

view_promotion

select_promotion

add_to_cart

remove_from_cart

begin_checkout

add_payment_info

add_shipping_info

purchase

refund