Chapter 4
:  
Custom events
  >  
Intro

What are Custom Events?

About this lesson:

Custom events in Google Analytics for Ecommerce are specified by a javascript developer to record data. These are not recorded by recommended events nor automatic events. Learn how to implement custom events for your Webflow ecommerce website with the Finsweet gtag tutorial.

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Custom events are neither built-in or sent automatically. When we want to record a specific metric that is not part recommended events or automatic events, we create a custom event. A developer can write javascript that sends the custom information to GA4.

Finsweet has created a set of time duration and session events that are helpful in identifying trends in your ecommerce store. Understand usage trends will help improve the experience of potential buyers.

time_to_purchase
time_to_add_cart
time_to_checkout
time_to_fill_details
sessions_to_purchase
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Chapter 4
Custom events
Intro
What are Custom Events?

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