The Mindset

Client-first is a set of guidelines and strategies to help you build Webflow websites in a clear and scalable way that any human can understand.

We think clients, marketers, other Webflow developers, and anyone in-between should be able to read a class name and understand what that class is responsible for styling.

These are not strict rules. Every build is different. Client-first is designed to be flexible and customizable for any build.

Client-first is a thought process to help create a clean and organized Webflow project. It helps us think about how and why we name classes.

This is not following every best practice of traditional HTML and CSS build convention. Good. This isn't traditional, this is Webflow. This system is built for Webflow Designer organization and use. This system is built to more easily onboard our clients to their new marketing-friendly Webflow website.